Hershey Launches US Media Agency Review

Candy giant Hershey is reviewing its U.S. media agency roster. The review will encompass services across all paid media, including linear, digital, social, programmatic and retailer, for Hershey’s U.S. candy, mint and gum business. Media responsibilities for Hershey-owned Amplify Foods and ONE brands for Hershey’s international markets will not be part of the process. ID…

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