Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

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  • Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. For 2020, they have to factor in seriously changing consumer habits to reach or exceed 2019’s $730.2 billion in holiday retail sales. Data from Cardlytics about exactly where consumers are spending their money will help marketers with…

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