Few people know about Belarus. Even less so about VOKA Smartfilm – an International Mobile Film Festival. How do we connect with movie geeks around the world to get submissions?
Through their beloved star – John Wick.
We’ve created a short mockumentary film that tells a childhood story of famous killer from Belarus. Old-timers of small village are sharing memories about him growing up. Finally, they invite John back home and to the VOKA Smartfilm festival.
With $2000 spent on film and with $0 spent on media, we’ve got 650.000 views across platforms, $500.000 worth of impressions and film submissions from 58 countries.