Advertising’s Most Inventive Leader Is Leaving. Here’s What We Can Learn From Him

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For all their talk of innovation, most ad agencies basically just create ads. But Thailand’s BBDO Bangkok has a reputation for being able to create just about anything. Instead of creating ads about mosquito prevention in the slums of Bangkok, the agency created “Nano Shoes” that covered mosquitoes’ feet in larvicide, turning the pests into…

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