Day: November 6, 2020

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  • Day: November 6, 2020
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A Major Marketing Effort Landed Mississippi Its New State Flag

From statues to street names, the most prominent reminders of the United States' history with racism are often these lingering remnants of the Confederacy. Mississippi's

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Publishers Look Beyond Politics to Mitigate Deflating ‘Trump Bump’

In the weeks and months before Election Day, media organizations have been considering the possibilities of life after President Donald Trump and what that means

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What Inspire Brands’ Purchase Means for Dunkin’ and Its Agencies

The acquisition of Dunkin' Brands by Inspire Brands for about $11.3 billion including debt, announced last week, will reshape the restaurant landscape as consolidation continues.

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Hotel Executives Acknowledge Another Covid-19 Wave Could Derail Progress

The hotel industry is pulling itself from the brink. Earlier this week, both Marriott and Hilton announced that both had seen Q3 earnings improve, a

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Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night

Americans slept an average of 25.2 minutes less than usual on election night, according to a new digital out-of-home (DOOH) campaign from wearable sleep tracker

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Jacqueline Parkes, CMO of ViacomCBS’ Entertainment and Youth Group, Sets Exit

Jacqueline Parkes, the chief marketing officer of ViacomCBS' Entertainment and Youth Group and executive vice president of the company's digital studios, is leaving at the

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Foursquare’s CEO Is Stepping Down at the End of the Year

Foursquare said this week that David Shim is stepping down as CEO, effective Jan. 1. Shim will be replaced by Gary Little, managing director and

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Broadcast TV Is the Clear Winner of the 2020 Election

While other ad categories have suffered as the country navigates the Covid-19 pandemic, one area is expected to grow even more than what was projected:

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ViacomCBS Touts Pluto TV Gains, Will Shutter a Smaller Streaming Service

Covid-19 is still battering media companies, but things are looking up for ViacomCBS' streaming ambitions and advertising revenue. While ad revenue was down 6% in

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Meet Decision Desk, the First to Call the Election for Joe Biden

Key Insights The US presidential election is taking a long time to wrap up. The process for counting mail-in ballots--made necessary by the pandemic--has tested