4 Ways Retailers Can Avoid a Gap Moment This Holiday Season

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  • 4 Ways Retailers Can Avoid a Gap Moment This Holiday Season

As Gap learned earlier this week with its tone-deaf political tweet, American consumers are anxiously awaiting results in what may be the most significant presidential election of their lifetimes. It is therefore not the right moment for a generic message about unity from an apparel brand. Most other retailers have thus far avoided the topic…

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