If you live a busy, high performance lifestyle, you need to make sure nothing stands in your way. To highlight the importance of maintaining your eyesight when realising your dreams, independent creative agency Five by Five has partnered with CooperVision – world-leading manufacturer of contact lenses – for a new EMEA-wide brand campaign.
Spearheaded by an epic advert starring six-time French aerobatics champion Mélanie Astles – representing a career in which having clear vision is crucial – the campaign shines a spotlight on CooperVision’s premium MyDay® daily disposable lenses and proves that when performance matters, you need a contact lens to match. The hero video follows the record-breaking pilot as she prepares to take flight over France. Footage of Mélanie inspecting her plane is also intercut with other activities she completes during the day, including training, giving presentations, and hanging out with friends. We then watch as she takes to the skies, her plane soaring over the French landscape as she executes all manner of daring stunts.