Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition ‘The Power of Sausage Roll’ festive crisps.
Last year, influencer and Sausage Roll hero LadBaby called out Mariah Carey’s role in Walkers’ Christmas campaign, and said he wanted the gig, so this year Walkers has got him on board to launch limited edition ‘The Power of Sausage Roll’ flavour festive crisps, with 5p from every pack going to the Trussell Trust, a charity aiming to end hunger and poverty in the UK (adding to the £1 million worth of support the brand pledged earlier in the year).
To support the launch, Walkers has partnered with ELVIS to create “A Sausage CaRoll”, a campaign aiming to make the brand unmissable in the run-up to the festive period and get people buying ‘The Power of Sausage Roll’ festive crisps to help raise money for the Trussell Trust.
The humorous new ad, which is nearly two minutes long, was directed by Mike Baldwin through Craft Films. It sees LadBaby, plus a few special guests, going door-to-door to tell everyone about the power of sausage rolls. The mega mix of Sausage CaRolls encourages the entire nation to get out there and buy a bag of the limited-edition crisps.
The ad features a number of festive tropes from past and present; with celebrity cameos from the likes of Aled Jones, East 17 star Tony Mortimer, Carol Smillie and long-standing face of Walkers, Gary Lineker.