Day: November 9, 2020

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  • Day: November 9, 2020
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A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad

Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North

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CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus

The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media. Earlier today, LiveRamp trumpeted its

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Facebook Releases Coordinated Inauthentic Behavior Report for October 2020

Facebook last week released its monthly Coordinated Inauthentic Behavior Report for October 2020, sharing details about 14 networks of accounts, pages and groups that were

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Neiman Marcus’ Iconic Christmas Book Returns in Print Form

Neiman Marcus' Christmas Book will make its return this season in print form, marking the iconic catalogue's 94th year, said Lana Todorovich, president and chief

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Ryan Reynolds Really Wants You to Stop Overpaying for Data

Mint Mobile is working hard to distinguish itself as a brand for the people by letting the world in on one big secret: The average

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Runoff Elections in Georgia Expected to Spur Unprecedented Ad Spend Blitz

And you thought the political ads were over. Not for Georgia. Unprecedented Senate runoff races have reopened the floodgates of political advertising and will potentially

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McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger

Let the chicken sandwich wars recommence! After more than a year of testing, McDonald's has finally settled on a revamped recipe for its Crispy Chicken

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2020 Was The Twitter Election

Joe Biden may have won, but it was Twitter's election. The social media company, which for many years let President Donald Trump post uninterrupted, has

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Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit

Netflix hasn't been able to leverage in-person experiential to promote original content this year, but the streaming service found a creative way to virtually bring

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An Election Lesson: How to Eliminate Emotional Factors From Predictive Analytics

In a tight race, it is very difficult to predict a winner with confidence. The trouble in this election cycle is that most pollsters didn't