Kochava Buys Thalamus to Create a Yelp-Like Directory for the Ad Industry

  • home
  • /
  • Recent News
  • /
  • Kochava Buys Thalamus to Create a Yelp-Like Directory for the Ad Industry

Mobile attribution company Kochava has acquired Thalamus, a database of ad vendors, creating what it hopes will be “like a Yelp for advertisers” to find media, according to Kochava CEO Charles Manning. Kochava is hoping to grow Thalamus, rebranding as Kochava Media Index, into a directory of ad buyers and sellers to help marketers find…

Source link

  • Share:

Leave a Comment

sing in to post your comment or sign-up if you dont have any account.