Viagra: Heroes of the Night

Viagra Print Ad - Heroes of the Night
Viagra Print Ad - Heroes of the Night

It doesn‘t take an expert to see what an erect drawbridge looks like. But to dig the idea deeper and map it to the brand and the audience one needs to think with his upper head.

St. Petersburg bridges go up above the city every night eight months a year. And age is no disqualification for any one of them. The same stone-tough, concrete-hard wonder Viagra does to men too mature of age. There are some counter-indications so please consult your doctor. And don’t forget to ask your mistress or your wife — they may be not exactly ready to your bridge standing up right till 5 in the morning.

The age of bridges is counted from the dated of the latest reconstruction of their draw spans.

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