Detran-RN: Don't be the next victim

Detran-RN Print Ad - Don't be the next victim

The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept “Don’t Be the Next Victim”, the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte – Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies.

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