For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

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  • For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies. The two SSPs are the fourth and fifth major companies to support the identity product in recent weeks after Nielsen, LiveRamp and Criteo started collaborating with The…

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