The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost

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  • The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost

Nine years after her syndicated talk show ended its 25-year run, Oprah Winfrey continues to wield enormous influence over consumer behavior. Her annual list of Favorite Things, which highlights Black-owned businesses for 2020, has resulted in a huge sales lift on Amazon for most of the brands included, proving the phenomenon known as the Oprah…

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