Day: November 17, 2020

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Exclusive: Lagunitas Appoints Canvas Worldwide as US Media Agency of Record

Pioneering California brewery Lagunitas Brewing Company has appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally by Lagunitas. The

Why Danone and FC Barcelona Are Partnering to Reach Soccer Fans in the US

Danone North America, which owns brands including Activia, Dannon, Oikos and Silk, has a clear mission: bring health through food to as many people as

Ocean Spray Continues to Make ‘Dreams’ Come True for TikTok Phenomenon Nathan Apodaca

A bottle of Ocean Spray Cran-Raspberry, a Fleetwood Mac song and the resulting viral TikTok video continue to change Nathan Apodaca's life--for the better. Just

To Nab the Professional Services Customer, Home Depot Reunites With HD Supply

After a 13-year separation, Home Depot is reconnecting with former subsidiary HD Supply in an acquisition valued at roughly $8 billion. The purchase is a

Moen Showers Pinners With a Quiz

Bathroom fixture maker Moen became the latest brand to try its hand at marketing via quizzes on Pinterest. Moen is backing its Aromatherapy Shower with

How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic

While the pandemic-induced shutdown of live sports wasn't what professional teams expected for 2020, the innovations that came out of this year have created an

TikTok Adds More Parental Controls to Family Pairing Feature

TikTok added more parental controls to the Family Pairing feature it introduced in April. Parents can now decide whether their teens are allowed to search

Why Ryan Reynolds and Rob McElhenney Just Made an Ad for a Welsh Trailer Manufacturer

A few million fans of comedy actors Ryan Reynolds and Rob McElhenney probably hadn't heard of Wrexham AFC before this week, when the two officially

Twitch Begins Beta-Testing Multiplayer Ads

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads. All viewers of a livestream will see the same ad, followed

SoundCloud Begins Verifying Creators

Audio platform SoundCloud is getting into the profile verification business. SoundCloud said in a blog post Tuesday that blue checkmarks will now show up next