Airbnb’s IPO Filing Proves How Little It Needs to Advertise

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Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand–it’s a verb. Despite a year that has decimated the travel industry, a look under Airbnb’s financial hood showed a company that turned a profit in Q3, has enviable brand recognition with little advertising, and could serve a short-term rental market worth…

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