Scrappy DTC Brands See TV as an Opportunity to Reach New Audiences in the Pandemic

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  • Scrappy DTC Brands See TV as an Opportunity to Reach New Audiences in the Pandemic

While many brands have been focused on cutting costs during the pandemic, a new generation of direct-to-consumer (DTC) brands saw an opportunity to reach a captive audience via their televisions. More than 1,200 DTC brands this year to date, beginning in March, are new to television and are in full experimentation mode, according to Sean…

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