Avon: This Is My Color

The contribution in the fight for diversity and women empowerment is part of Avon’s DNA, and constant listening processes and studies have resulted in the acknowledgement that we need to do more.

With this in mind, Avon begins this journey by making the commitment to repair historical injustices with important internal goals, such as hiring 50% of black people for entry positions (internship and trainee) as of 2021 and 30% of black women in leadership positions by 2030.

To explain the company’s movement in the fight against racism, the campaign “This Is My Color” is being launched. Its concept is to roll out a study conducted by Avon with the goal of understanding the diversity of black skin hues and tones in Brazil. The creation of the palette was the result from a collaborative work between makeup artist Daniele Da Mata, one of the leading experts in black skin in Brazil, and the American scientist Candice Deleo-Novack, head of development of products for eyes and face and Technical Product Design at Avon. The duo was able to synthesize in a single palette the widest range possible of hues and tones of black skin in Brazil by giving a humane look to each product.

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