Day: November 20, 2020

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  • Day: November 20, 2020
Ulta Beauty’s CMO Dishes on Partnership With Target

For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint,

5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality

As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for

Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What’s on Tap Next For the Brand

This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas

Sheba Shares the Healing Powers of Cats in 3 Mini Documentaries

If you're a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye. Created by AMV BBDO and Academy

CMOs on the Move: Roundup of the Latest Industry Movers and Shakers

The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based

Facebook’s Bug Bounty Program Nears Its 10th Birthday

Facebook's bug bounty program is approaching its 10th birthday, and the social network said over 50,000 researchers have joined the program to date since its

Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head

Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing

Ryan Reynolds Is Partnering with Best Buy After a Bitter History

Growing up, Ryan Reynolds dreamed of fixing devices, running diagnostics and offering 24/7 tech support as a member of Best Buy's Geek Squad. But when

‘Shrinkage Seems Inevitable’ in BuzzFeed and HuffPost Deal

BuzzFeed's acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it's unlikely to lead to top-line growth, according to