Month: January 2021

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Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser

Amazon is returning to the Super Bowl for the sixth consecutive year with a combination that is likely familiar by now: Alexa and a celebrity

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For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future

When Tim Ellis arrived at the NFL as its CMO in 2018, his plans were ambitious and the path was clear. Embracing what Ellis calls

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Facebook Oversight Board Begins Accepting Public Comments on Donald Trump’s Suspension

IF you have an opinion on Facebook's decision to indefinitely suspend the Facebook and Instagram accounts of former President Donald Trump--and really, who doesn't?--you can

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Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter's CMO, announced the company's brand

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Zoom’s CMO Discusses What the Future of the Workplace Might Look Like

Perhaps no company was better positioned to succeed as the world first entered a new normal last year than Zoom. The teleconferencing service's accessible free-mium

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DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game

Another Super Bowl baby enters The Big Game for the first time. DraftKings, the daily fantasy and online sports booker, will appear in the Super

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How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

When we first launched Adweek's Super Bowl Bot last year, the goal was to see whether the most sophisticated text generation AI at the time

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Major League Baseball Players Alumni Association Teams Up With Icon Source

The Major League Baseball Players Alumni Association added on-demand athlete marketplace Icon Source to its roster, opening up opportunities for more than 150 former Major

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NHL Introduces New Group of NHL Power Players

The National Hockey League introduced its second group of NHL Power Players Friday. NHL Power Players is an advisory board of fans between the ages

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O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink

Of all the things that the switch to virtual has made more awkward, dating has to be at the top of the list. Since the