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Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a
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The Guardian Hires New Editor for Diversity, Equity and Inclusion
Susan Smith Richardson has been named deputy editor for diversity, equity and inclusion at the Guardian US, the latest publication to add DEI coverage to
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Facebook Files Lawsuit Over Data Scraping in Portugal
Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from its website, calling their actions
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Media Rating Council Accredits YouTube’s Ads Data Hub
YouTube said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad
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Where Taco Bell’s Potato CEO Failed
Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the
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Delta Keeps Middle Seat Ban in Hopes of Spring Recovery
The middle seat--undeniably the worst one, pandemic or not--will remain empty on Delta Air Lines, as the carrier has done since the pandemic took hold
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The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness
The success of Aaron Levant's mobile-first video shopping platform NTWRK that launched in 2018 may have taken the retail industry by storm, but for those
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Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021
The demands of the pandemic era have forced both introspection and innovation among digital brands. For marketers, that means knowing when to push the envelope
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How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal
Last May, while several broadcasters were still holding out hope that they would be able to have a normal fall season despite the pandemic-related production
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Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Ikea is investing in digital. This week, the Swedish home furnishings retailer introduced a new app for the U.S. market. The app allows customers access
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