Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules

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A cannabis-infused drink called Cann may have created a new ad genre–ASMR for the eyes–with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts “allude to the product’s benefits,” said Sarah Betts, creative director at…

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