Day: February 1, 2021

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  • Day: February 1, 2021
Known for Past Brand Repositioning, IBM Brings in Carla Piñeyro Sublett as CMO

IBM has named software marketing veteran Carla Pi?eyro Sublett as senior vice president and chief marketing officer. Cited by IBM for her past work in

Profiles in Black Creativity: Gwen Kelly and the Pullman Porters Campaign

For the past two years, in celebration of Black History Month, agency owner Derek Walker has highlighted some of the industry's most prominent and emerging

Rocket Mortgage Taps Tracy Morgan to Double Dip With 2 60-Second Super Bowl Ads

Viewers are getting a double dose of Rocket Mortgage Super Bowl ads this year. The mortgage lender created two 60-second spots featuring comedian Tracy Morgan,

TikTok and WPP Strike Advertising Partnership

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it's calling a "first-of-its-kind" partnership with TikTok. Financial

The Privé Porter Customer Won’t ‘Grovel’ to Hermès Anymore

Even for consumers for whom money is no object, the luxury world teases and entices with scores of items that simply cannot be had. Did

Facebook Shares Update on the $200M in Support for the Black Community It Pledged Last Year

Facebook kicked off Black History Month Monday by providing an update on the $200 million in support for the Black community that it pledged last

Why the Samsung Galaxy S21 Ultra Is a Premium Smartphone Experience

I've had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that "Ultra" is a fitting

Michael B. Jordan Is the Alexa of Your Dreams in Amazon’s Super Bowl Ad

By now, it has become something of a Super Bowl tradition to see celebrities tout the benefits of Amazon's voice assistant, Alexa, during a commercial

Univision Acquires Free Spanish-Language Streamer Vix in OTT Push

Univision has acquired ad-supported streaming service Vix as it continues to push into the growing Spanish-language streaming space, the company said today. The deal, financial

Marshawn Lynch Is Only 1 NFL Star Among Many in Frito-Lay’s Super Bowl Ad

While we've seen many Frito-Lay products in the Super Bowl before, for the first time in 2021 the snackmaker is bringing together multiple snack brands