Day: February 4, 2021

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  • Day: February 4, 2021
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Pinterest Posts Strong Revenue Gains in Q4 as Pinners Seek Ideas and Inspiration

The pandemic forced people to rethink their ways of life and businesses to come up with new strategies on the fly in 2020, paving the

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This Organic Hard Seltzer Brand Launched an ‘OnlyCans’ for Valentine’s Day

Key Insights Simon loves riding his motorcycle and doing laundry. When he's not shirtless, you can find him in distressed jeans and a leather jacket.

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Bass Pro and Cabela’s Super Bowl Ad Urges Cooped-Up Americans to Get Outside

This Sunday, outdoor outfitter Bass Pro Shops will run its first Super Bowl ad, a 60-second spot co-branded with sister chain Cabela's. The competitors merged

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Super Bowl Ads Can Confidently Embrace National Crises

Escapism might seem like the obvious theme for 2021 Super Bowl ads this year. But for the Feb. 7 game, analysis suggests brands should lean

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PepsiCo Puts the Spotlight on Rockstar Energy Drinks

Although founded in 2001, energy drink brand Rockstar has never advertised on TV. That's mainly because it's never been marketed as something members of the

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Snapchat Spotlight Has Already Amassed 100 Million Users

Snap has made a big bet on user-generated video, doling out $1 million a day since December to top creators trying their hand at Spotlight,

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FuboTV Is the First Streamer to Join Unified ID 2.0

FuboTV, a sports-focused virtual pay TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade

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How First-Time Advertisers Helped ViacomCBS Win Ahead of Super Bowl 55

As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took a different approach, and aggressively

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Celebrities Ascend ‘Paramount Mountain’ in Paramount+ Super Bowl Ad

Droga5's "Journey to the Peak" campaign for ViacomCBS' upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the

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Torrey Smith on Why He’ll Work With Purpose-Driven Brands

Here's the thing you really want to know from Torrey Smith about Super Bowl 2021: He's betting on the Kansas City Chiefs over the Tampa