Day: February 5, 2021

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  • Day: February 5, 2021
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Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time

Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game ads in history? In Adweek's

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Disney Super Bowl Ad Encourages Streaming Fans to Bundle Up

Disney will return to the Super Bowl for the second year in a row. But this time, it won't just be highlighting streaming service Disney+--it'll

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Publicis Reinforces US Leadership, Names US COO

In a move it is positioning as a further investment in its country model, Publicis added members to its U.S. leadership team and appointed a

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The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see that scared him--it was the

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Profiles in Black Creativity: Kevin Miles Draws Attention to Child Labor

For Black History Month, Adweek has partnered with agency owner Derek Walker on a series that highlights the creative work, perspectives and successes of Black

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Live, From the Super Bowl Ads, It’s—a Lot of Saturday Night Live Alums

The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment,

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After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the sports betting platform has made

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2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren't turning to stock

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Meat Eaters and Plant-Based Food Fans Finding Love Together Is a Long Shot

He's a strict vegan, and she's a steak lover--can this relationship be saved? According to a new study from Sweet Earth Foods and OkCupid, a

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Magnite Will Buy SpotX for $1.17 Billion to Create Dominant Independent CTV Platform

In a move to create a dominant connected TV platform, supply-side platform Magnite announced that it will acquire SSP SpotX for $1.17 billion in cash