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LiveRamp Marks Latest Earnings Release With Purchase of DataFleets
LiveRamp has just marked the closing quarter of the 2020 calendar year with revenues of $120 million and the purchase of DataFleets, the third merger
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This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products
As is tradition, there's been lots of chatter over the last 24 hours about which Super Bowl ads were the best, worst, funniest or most
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Wieden+Kennedy Takes the Title for Most Ads in Super Bowl 2021
Pulling off one Super Bowl ad is a feat in itself. It often takes months, or even a full year, to coordinate some of these
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Jeep Calls for Unity and Divides Viewers
Jeep took a swing in the 2021 Super Bowl with a two-minute ad imploring Americans to find middle ground, but post-game analysis shows the spot
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A Few Brands Scored Big From Their Super Bowl 55 Spots—but Just a Few
As most of America knows by now, Super Bowl 55 was a shut out that left the Kansas City Chiefs regretting ever getting on a
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Pepsi Becomes a Repeat MVP in Twitter’s 2021 Brand Bowl
PepsiCo's flagship soft drink brand sat out this year's Super Bowl, but that didn't stop Pepsi from taking home top honors for the second year
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At Super Bowl 2021, In-House Ads Had a Moment
At this year's Super Bowl, agencies including Goodby Silverstein & Partners, Saatchi & Saatchi and Wieden+Kennedy had a good showing, each with more than one
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Why Reddit Spent Its Entire Marketing Budget on a 5-Second Super Bowl Ad
Over the past couple weeks, Reddit's marketing team watched as a subset of its users went to battle with billion-dollar hedge funds and drew a
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After a Terrible Year, Brands Try a Serious Approach to the Super Bowl
In a normal year, Super Bowl advertising is a strange art. Advertisers often make choices between product placement and message, humor and seriousness, tried-and-true tactics
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Super Bowl MVP Tom Brady Was the Topic of Over 1M Tweets Sunday
Tampa Bay Buccaneers quarterback Tom Brady was named the Most Valuable Player of Super Bowl 2021, and there were more than 1 million tweets about
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