Day: February 9, 2021

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  • Day: February 9, 2021
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YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council

YouTube Tuesday became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. Debbie Weinstein, vice president of YouTube

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Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

Scotts Miracle-Gro took the logical next step of turning the backyard dance by John Travolta and his daughter, Ella, from its Super Bowl ad into

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Reddit Raises $250M+, Aims to Double Work Force in 2021

This should help pay the tab for its Super Bowl ad: Reddit raised over $250 million in series E funding from new and existing investors.

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Mastercard’s Chief People Officer and CMCO on the ROI in People, Purpose, and Collaboration

On the latest episode of The Business of Marketing, we sat down with Mastercard's Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business

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The Weeknd Surges on Spotify Following Super Bowl Halftime Show

Headlining the halftime show at Super Bowl 2021 certainly didn't hurt The Weeknd on Spotify. The streaming service said overall streams of The Weeknd shot

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Labatt USA, Snap Bring the Arena to Fans of 4 NHL Teams

On to other sports: Brewer Labatt USA teamed up with Snap Inc. and four National Hockey League teams on an augmented reality experience that virtually

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Diversity in Super Bowl Ads Fails to Reflect the Audience

After a year of brands prioritizing diversity in their messaging (and staff), the famous faces who starred in ads for Super Bowl 55 didn't reflect

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Profiles in Black Creativity: John Williams Expresses Love For Son Through Art

Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

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MTV Entertainment Group Wants to Make ‘Black History Now’ With New Campaign

For MTV Entertainment Group, looking at Black history isn't just examining the past--it's also looking to the future. Today, the company unveiled "Unify the Dream,"

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Oh What a Feeling for Toyota in Hootsuite’s Analysis of Super Bowl Ads Sentiment

Pepsi had the most mentions among Big Game advertisers on Twitter Sunday, while the highest percentage of positive sentiment went to Toyota, according to an