Road to Challenger Brands: Data Doesn’t Make the Decisions at Pearle Vision

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There are many ways to view Pearle Vision’s brand identity: It’s at once international, national and local; a retailer of fashion eyewear with a primary focus on eye care. When the coronavirus pandemic hit the U.S. almost a year ago, Pearle’s primary role as “the neighborhood eye care specialist” was even more central to its…

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