King’s Hawaiian Rolls Out Year-Long Marketing Alliance With Guy Fieri

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King’s Hawaiian is partnering with food personality Guy Fieri for the next year, showcasing the baker’s products as an “essential part of every sandwich.” This is King’s first cross-media marketing effort with a celebrity spokesperson at the center. The 70-year-old brand hopes to generate awareness of its sliced bread, mini sub rolls, hamburger buns, hot…

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