Phillips': You Deserve a Good Poop

In a consumer study, nearly 40% of adults claimed to have suffered constipation at some point in their lives*. Although a common problem, many don’t treat their symptoms because they feel shame around the topic or associate laxatives with bathroom horror stories. Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. The brand’s humorous new campaign, “You Deserve A Good Poop,” flips the fear of treating constipation on its head by romanticizing the feeling of having to go and reframing it as a form of self-care. You deserve to have good digestive health, and you definitely deserve a good poop.

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