Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

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  • Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

As the Covid-19 pandemic turned everyone into a bit more of a homebody over the past year, iRobot has seen consumers place more priority on keeping their living spaces clean. The brand behind the Roomba robot vacuum has adjusted to this rise in demand by shifting certain product development strategies and go-to market plans to…

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