Day: February 19, 2021

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  • Day: February 19, 2021
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Road to Challenger Brands: How Vrbo Plans to Bounce Back From the Pandemic

Short-term rentals saw a rebound this past year once it became clear consumers were comfortable with the idea of staying in private vacation homes rather

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Sam’s Club Names VMLY&R as First Agency of Record

Big-box Walmart's retail warehouse division Sam's Club appointed WPP's VMLY&R as its first agency of record following a review conducted in partnership with search consultancy

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Apple TV+ Grows Slate as Service Looks for Its Next Breakout Hit

It's been a little more than a year since Apple made the unusual decision to debut streaming service Apple TV+ with only original programming, instead

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Facebook Gaming Backs Community Tournaments With Prize Money, Technology

Facebook Gaming is teaming up with several gaming community partners to hold over 90 community tournaments. The tournaments are open to the public, and Facebook

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With Refreshing Levity and Optimism, Vistaprint’s New Campaign Supports the Small Biz Pivot

While one may be tired of hearing the word "pivot" in the marketing world, small businesses don't necessarily have a choice. Vistaprint is one of

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Fallon Promotes 3 Execs, Rounding Out Leadership Team

Promotions are afoot at Fallon, the Minneapolis-based agency owned by Publicis Groupe that, in recent years at least, has become best-known for Arby's ongoing "We

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Brainlabs Hires Former iProspect U.S. CEO to Lead North America

Key Insights Independent digital marketing agency Brainlabs hired Jeremy Cornfeldt, formerly U.S. CEO for Dentsu agency iProspect, to lead its U.S. operations as chief executive

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State Street, the Brand Behind Fearless Girl Statue, Names New CMO

Theresa McLaughlin has been named the new CMO of Boston-based financial services firm State Street. McLaughlin replaces Hannah Grove, who retired at the end of

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Profiles in Black Creativity: Castro Desroches Helps Beats by Dre Send a Powerful Message

Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

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Maryland’s Digital Advertising Tax Is a Mess

Maryland Democrats really wants to tax Big Tech. A supermajority in the state's legislature overrode Republican Governor Larry Hogan's veto last week and enacted a