Rotterdam Zoo: The Digital Zoo

Rotterdam Zoo Outdoor Ad - The Digital Zoo
Rotterdam Zoo Outdoor Ad - The Digital Zoo
Rotterdam Zoo Outdoor Ad - The Digital Zoo

Because of covid-19 visitors can’t visit Rotterdam Zoo, causing them to struggle financially. Well, if people can’t come to the zoo, we’ll bring the zoo to the people: we created five livestreams of different animals, and broadcasted those to digital out-of-home screens spread throughout the city centre. Using a map of Rotterdam city centre – styled to look like the map of Rotterdam Zoo – ‘visitors’ could walk the Rotterdam Zoo Route, and donate any amount of money via a QR-code on the screen.

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