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Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year
When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter
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Why Walt Disney’s President of Sales Is on The Career Journey of a Lifetime
For some, it's all about the destination. And although Rita Ferro's is directly tied to "the most magical place on earth," it is her journey
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Road to Challenger Brands: Artsy Brings Democratization and Data to the Art Market
It's been a little over a year since Everette Taylor joined online art marketplace Artsy as CMO. A few months into Taylor's tenure, the world
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QR Codes Are Key to Connecting With Customers in a Pandemic
If you've been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the
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Why Challenger Brands in Particular Must Be Customer-Centric
Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer
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These Brands Are Nailing Search Visibility During the Ecommerce Boom
Just because ecommerce is booming doesn't mean it's simple for brands to navigate. As the pandemic drags on and the habits of lockdown life become
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Nathan Young’s Journey Continues as He Lands at Deloitte Digital
Last summer, in the wake of the police killing of George Floyd, the advertising industry faced one of its most pivotal moments. The nation's anger
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Pinterest Donates Ad Credits to Promote Awareness of NEDAwareness Week Events
Pinterest teamed up with the National Eating Disorders Association to help raise awareness of and build communities of support and recovery for individuals and families
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When Everyone’s a Celebrity, Cameo Wins
Cameo has been an undisputed winner of the pandemic economy, reaping the benefits of a celebrity class so bloated and unoccupied that recording videos for
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Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch
If there's one thing all ad creatives aspire to create, it's a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give
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