We Must Redefine—and Deepen Our Sense of—Culture

“I do this for my culture.” Twenty years ago, Jay-Z made a declaration in his 2001 classic, “Izzo (H.O.V.A.).” It established a phrase that would become a mainstay in the hip-hop vernacular. The implication of these words, however, is far-reaching, particularly with regard to marketing, and perhaps even more important today than ever before. The…

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