Why Challenger Brands in Particular Must Be Customer-Centric

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  • Why Challenger Brands in Particular Must Be Customer-Centric

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer needs. That’s according to Alan Moss, vice president of global advertising sales at Amazon Advertising, in conversation with Adweek’s chief innovation officer Toby Daniels at our Challenger Brands summit today….

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