NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

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NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1. Top line The stations had first announced the move in September, but had given clients and…

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