AMC Networks, Omnicom Complete First-Ever National Linear Addressable Campaigns

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AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign. Late-2020 campaigns for Volkswagen and a second, unnamed brand were involved in AMC Networks’ On Addressability partnership with Canoe Ventures. The spots ran nationwide on Comcast and Charter cable systems, which a reach close…

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