Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag

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Video may have killed the radio star, but the explosion of new advertising media hasn’t quite killed the specialist. It has, however, increasingly demanded that they know how to play outside of their own sandbox. This challenge calls for T-shaped people–adaptable and skilled beyond their specialty. Simply put, they’re advertising’s drag queens. This description references…

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