Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

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The Cherokee Nation, a sovereign tribal government in Oklahoma, has asked automaker Jeep to rebrand the SUV models that have used its name for more than 40 years. Car and Driver magazine was first to report the news, quoting Chuck Hoskin Jr., principal chief of the Cherokee Nation, as Jeep prepares to launch the 2022…

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