Peloton’s Head of Marketing Talks About Fostering Community and Committing to Diversity

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During Peloton’s early years after its founding in 2012, the brand had to first educate its consumers on what a connected product was, said Dara Treseder, the company’s head of global marketing and communications. But since that time, as connected fitness went mainstream, the provider of at-home fitness programming has switched up its messaging to…

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