Why iRobot Still Considers Itself a Challenger Brand After 30 Years

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Though the Roomba robot vacuum may be a household name that has been navigating homes for nearly two decades, the company behind it still considers itself a challenger in the home cleaning space. Speaking at Adweek’s Challenger Brands event today, iRobot CMO Kiran Smith said that despite the brand’s longevity in the market and category…

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