Day: February 25, 2021

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  • Day: February 25, 2021
NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn't enough to

Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions

Nestl? has deployed a new high-tech spokesperson to field all of your burning questions about baking its cookies. The snack giant rolled out an eerily

Facebook Rejects One of Its Oversight Board’s Recommendations

Facebook and its independent content oversight board disagreed for the first time. Vice president of global affairs and communications Nick Clegg said in a Newsroom

American Cancer Society Names Tombras as Media Agency of Record

Tombras' new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But

The&Partnership Expands to West Coast With LA Office

It may seem strange for an established agency to open a new office when its employees will still be working remotely, but with vaccine distribution

AT&T Spins Off Pay TV Business As It Doubles Down on Streaming

AT&T is spinning off its traditional pay TV business, which includes the DirecTV, AT&T TV and U-Verse video services, into a separate company that will

Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

On Dec. 8, 2020, a 90-year-old woman sat in a high-backed chair at the University Hospital in Coventry, U.K., and entered the history books. Her

How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

For Jennifer Garner, joining an organic kid food brand in 2017 wasn't just about finding a product she was passionate about--it was about being able

Tullamore D.E.W. Will Welcome a Jameson to Its Family, Following a Name Change

William Grant & Sons' Tullamore D.E.W. Irish Whiskey is welcoming a Jameson into its family for St. Patrick's Day this year. No, the two iconic

StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity

As Black History Month comes to a close, StockX is partnering with actor and producer Lena Waithe to support social justice activists and Black-owned businesses