As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

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  • As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

Roblox, the online platform that launched in 2006, is one of the digital services that benefited from the pandemic, as reams of people, limited from gathering in person, replicated those experiences online. According to the platform’s first chief marketing officer Barbara Messing, who joined the Adweek Challenger Brands stage this week, 37 million people use…

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