Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?

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Monolithic change will accompany Apple’s App Tracking and Transparency framework when enforcement begins this spring. Ad targeting, measurement, monetization and data will be stripped of their Rosetta Stone, Apple’s IDFA–and the app ecosystem eagerly searches for answers on how to drive and calculate ROI with advertising. As competing methodologies take root and begin to battle…

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