Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

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  • Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

LONDON–Sharp. Shooting. Sickening. Stabbing. Crippling. “Like torture.” Those are just some of the words women with endometriosis have used to describe the agonizing pain of the disease, which is woefully under-diagnosed and is experienced by an estimated one in 10 women worldwide. Essity has focused on the sometimes debilitating condition in its latest campaign for…

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