MediaMath and LiveIntent Ink ‘nonID’ Partnership

Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie. Top Line The partnership is the latest execution of MediaMath’s Source initiative-an ongoing project to further transparency in the programmatic landscape-whereby media buyers using MediaMath can utilize LiveIntent’s database of…

Source link

  • Share:

Leave a Comment

sing in to post your comment or sign-up if you dont have any account.