Bones / Kosti: Everything has a breaking point

Bones Integrated Ad - Everything has a breaking point
Bones Integrated Ad - Everything has a breaking point
Bones Integrated Ad - Everything has a breaking point
Bones Integrated Ad - Everything has a breaking point
Bones Integrated Ad - Everything has a breaking point
Bones Integrated Ad - Everything has a breaking point

BONES is a dark drama thriller, consisting of 10 (45 minute) episodes. The Press Kit Box was created for the release of the official trailer. The main motive on the key visual of the show is a hammer used by the main character to avenge the rape of his sister by a local business man. That murder is both his personal breaking point and the point which sets the tone for the rest of the show. The cardboard box in which he hid the murder weapon was used as the inspiration for the BONES Press Kit Box. Inside the box we placed a real bloody hammer with an engraved BONES logo on the handle, a brochure inside of a bloody evidence bag, official T shirt and a QR code with a link to the official trailer. The box was sealed with a BONES duct tape, marked with a custom made slogan seal “Everything has a breaking point” and sent out to journalists, media outlets and influencers.

The main motive of the poster is the hammer Kosta Govorusa uses to avenge the rape of his sister by the local business man. That murder is both his personal breaking point and the point which propels the action of the show. The hammer was modified so it looks like a cross and that is the symbol of spiritual healing which the main characters pass as the show progresses.

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