Social Confidential: How Bud Light Seltzer’s Chief Meme Officer Became the Dankest CMO

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  • Social Confidential: How Bud Light Seltzer’s Chief Meme Officer Became the Dankest CMO

Last August, Bud Light Seltzer put out a call for applications for the dankest of CMO roles: the chief meme officer. The brand set up a dedicated website acknowledging that its “meme game” needed some serious work and inviting the mightiest memelords on the internet–at least, those 21 and older–to apply for the role. The…

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