‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists

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  • ‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists

Over the last couple of years, Gap has been doing a lot of soul searching. Following a new marketing chief last February, a restructuring that pulled all marketing activities in-house and a strong pivot to ecommerce, Gap is streamlining its messaging: A consistent focus on a diverse, modern interpretation of American optimism. But time will…

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